OPAL

Opal is a marketing collaboration platform for modern marketing teams. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Brand Marketing, Cloud Infrastructure and Collaboration. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

OPAL is based in Portland, Oregon. You can read more at workwithopal.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used OPAL? Rate it.