Opa!

Opa! is a mobile gifting platform that allows users to send and receive food and drinks from friends. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Food and Beverage and Marketing. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Opa! is based in Orlando, Florida. Their site is opalink.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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