Onolytics

Onolytics adds ethno-cultural information to your customer profiles based on their first name and surname. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Big Data, Database, Information Services and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Onolytics is based in Wilmington, Delaware and founded in 2016. You can read more at onolytics.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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