OneTouchPoint

Here is OneTouchPoint in plain terms. End-to-End Solutions for Print & Marketing Collateral Management. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Ad Targeting, Advertising, Brand Marketing, Communications Infrastructure and Digital Marketing. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

OneTouchPoint is based in Oak Brook, Illinois and founded in 2007. You can read more at 1touchpoint.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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