Omtool, Ltd

Omtool provides client/server fax automation software. The company's fax server allows corporate users to avoid the costs of fax machines,. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Marketing Automation and Service Industry. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Omtool, Ltd is based in Andover, Massachusetts. More on omtool.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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