Objective

Objective provides a browser extension that allows users to personalize priorities, adding filters, and contextualized data. Put simply, it is about building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. They also list Browser Extensions, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Objective is based in Chicago, Illinois. Their site is getobjective.info.

Before you commit, look at portfolio relevance, who owns the code, and how they handle changes. Ask for a trial on your own data, not a canned demo.

If you have worked with Objective, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.