Nurture

Marketing Software for Small Businesses. That is the short version of Nurture. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Advertising, Lead Management, Marketing, Marketing Automation and Social Media Marketing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Nurture is based in San Jose, California and around since 2012. More on nurturehq.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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