Nurego

Nurego is a cloud-based analytics and automation solution for subscription businesses. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Analytics, Cloud Data Services and Marketing Automation. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Nurego is based in Kirkland, Washington and founded in 2013. Their site is nurego.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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