Novelty Media

Novelty Media is a ad management product. World's first mobile operators' media channel. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Media and Entertainment, Mobile Advertising and Mobile Apps, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Novelty Media is based in Wilmington, Delaware. Their site is novelty-media.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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