NG

NG is an online retail network that promotes products by providing ad management, price tracking, and sales forecasting. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Ad Network, Business Development, E-Commerce, Online Portals and Retail. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

NG is based in South San Francisco, California and around since 2008. You can read more at nginc.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with NG, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.