NewBlue

graphics software for post and live video production. That is the short version of NewBlue. The job it does: solving a specific business problem with software.

The natural audience is teams in its space. They also list Broadcasting, Digital Media and Video Streaming, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

NewBlue is based in San Diego, California and founded in 2006. Their site is newbluefx.com.

Before you commit, look at pricing, support, and how it fits with the tools you already use. Ask for a trial on your own data, not a canned demo.

If you have worked with NewBlue, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.