National Black Guide

National Black Guide LLC offers a digital platform for Black news, businesses, and culture via its website and BlackGuide App. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, News and Publishing. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

National Black Guide is based in Bear, Delaware and founded in 2008. You can read more at nationalblackguide.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with National Black Guide, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.