My Heads Up

My Heads Up is a survey rewards and social-giving platform for targeted, performance-based customer acquisition and retention campaigns. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising and Restaurants, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

My Heads Up is based in New York, New York and founded in 2012. You can read more at myheadsup.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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