mParticle

MParticle provides a customer data platform that manages and orchestrates customer data for businesses in real time. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Analytics, Big Data, Data Integration and Marketing Automation. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

mParticle is based in New York, New York and founded in 2013. You can read more at mparticle.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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