MotiveMetrics

MotiveMetrics works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Analytics, Artificial Intelligence (AI), Content Marketing and Digital Marketing.

MotiveMetrics is based in Boston, Massachusetts. You can read more at motivemetrics.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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