Moloco
Moloco offers programmatic advertising solutions to help optimize the client's acquisition, retention, and...
Overview
Moloco offers programmatic advertising solutions to help optimize the client's acquisition, retention, and monetization campaigns. Put simply, it is about planning, buying and reporting on paid ads across channels.
Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, Cloud Infrastructure, Mobile and Mobile Apps. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.
Moloco is based in Redwood City, California and founded in 2013. Their site is moloco.com.
Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.
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Key features
Cloud Infrastructure
Mobile
Mobile Apps
Company
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