Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Marketing and Search Engine. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Moat is based in New York, New York and founded in 2010. More on moat.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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