Middlegame Marketing Sciences

Middlegame offers marketing response modeling solutions for FMCG companies across the globe. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Consulting and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Middlegame Marketing Sciences is based in Atlanta, Georgia. You can read more at middlegame.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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