MediaBeacon

MediaBeacon is a marketing automation product. Digital Asset Management Solutions. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Digital Media, Marketing Automation and Search Engine. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

MediaBeacon is based in Minneapolis, Minnesota and around since 1989. You can read more at mediabeacon.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with MediaBeacon, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.