Media Innovation Group

The Media Innovation Group provides data management technology and strategy for marketers to centralize their digital marketing activities. That is the short version of Media Innovation Group. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Data Management and Document Management, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Media Innovation Group is based in New York, New York and founded in 2008. More on themig.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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