MashMetrics

MashMetrics are Web Analytic Professionals providing automated data extraction tools. The job it does: scheduling posts, replying to comments and reporting across networks.

Who is it for? Mostly social and community managers. They also list Analytics and Social Media, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

MashMetrics is based in San Diego, California. Their site is mashmetrics.com.

Our checklist for this category: which networks are supported and whether approvals are built in. Get the renewal terms in writing before the first invoice.

If you have worked with MashMetrics, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.