MarketPlan

MarketPlan provides a visual platform for campaign planning, collaboration, live analytics, and performance tracking. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Analytics, Marketing and Mobile Apps, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

MarketPlan is based in West Palm Beach, Florida. Their site is marketplan.io.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with MarketPlan, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.