Marketo

Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other related services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Related areas on their profile: Analytics, Brand Marketing and Marketing Automation. As a large company team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Marketo is based in San Mateo, California and founded in 2006. Their site is marketo.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

If you have worked with Marketo, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.