Market Theory

Market Theory works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Artificial Intelligence (AI), Consulting and Information Services.

Market Theory is based in Dallas, Texas. Their site is markettheory.ai.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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