Madwire

Madwire provides digital marketing software, a powerfully CRM, and highly skilled professional marketing services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. They also list Ad Retargeting, Advertising, CRM and Digital Marketing, so expect those to show up in the feature set. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Madwire is based in Fort Collins, Colorado and around since 2009. You can read more at madwire.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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