MadPipe

MadPipe creates and leads marketing departments for companies with sales but insufficient marketing support. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

MadPipe is based in Brooklyn, New York. Their site is madpipe.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with MadPipe, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.