Lytics

Lytics provides a customer data platform for personalized marketing experiences. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Ad Retargeting, Advertising, Analytics, Marketing Automation and Predictive Analytics. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Lytics is based in Portland, Oregon and founded in 2012. More on lytics.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

Nobody has reviewed Lytics on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.