Lyris

Lyris provides data-driven, interactive digital marketing solutions that enable companies to engage customers and increase conversions. In practice that means sending campaigns and automated emails to a list and measuring what gets opened.

Who is it for? Mostly marketers at companies of every size. They also list Email Marketing, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Lyris is based in Emeryville, California. More on lyris.com.

Our checklist for this category: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

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