Lydrasoft

Lydrasoft is a software company that offers custom iPad application development to companies. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Related areas on their profile: Graphic Design, Marketing, Mobile and Web Development. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Lydrasoft is based in Seattle, Washington. You can read more at lydrasoft.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Lydrasoft, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.