Local ID

Local ID provides multi-unit brands with the data, tools, and process to build a dynamic local marketing playbook. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. They also list Advertising, Big Data, CRM, Local and Local Advertising, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Local ID is based in Venice, California and founded in 2014. You can read more at localid.io.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. A short pilot with your real data tells you more than any demo.

If you have worked with Local ID, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.