Lob

Lob provides direct mail and address verification APIs which allows businesses to send personalized mail to their customers. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Courier Service, Developer APIs, Health Care, Marketing and Shipping, so expect those to show up in the feature set. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Lob is based in San Francisco, California and founded in 2013. More on lob.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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