LiveRamp

LiveRamp aspires to make it safe and easy for companies to use data effectively. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Advertising Platforms, Analytics, Brand Marketing and Data Integration, so expect those to show up in the feature set. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

LiveRamp is based in San Francisco, California and around since 1969. More on liveramp.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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