LiftCertain

LiftCertain is a b2b lead generation SaaS platform focused on identifying a website's visitors through identity resolution. Headquartered. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising and Marketing. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

LiftCertain is based in Huntersville, North Carolina and founded in 2019. More on liftcertain.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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