Lifecycle

Lifecycle is a marketing automation product. The smartest messaging platform for B2C businesses. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics, B2C, Cloud Computing, Collaboration and Customer Service. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Lifecycle is based in Cincinnati, Ohio and around since 2014. More on lifecycle.io.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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