LeanData

LeanData is a platform that enables revenue teams (marketing, sales, customer, and partner ops) to manage all go-to-market motions. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Analytics, Business Process Automation (BPA) and Lead Management. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

LeanData is based in Sunnyvale, California and founded in 2012. You can read more at leandata.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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