Leader Technologies

Leader Technologies operates as a software development and marketing company. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Collaboration, Marketing and Web Browsers, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Leader Technologies is based in Lewis Center, Ohio. Their site is leader.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Leader Technologies, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.