LAWFTY

LAWFTY is the first data-driven marketing platform for plaintiffs lawyers. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising Platforms, Big Data, Legal and Machine Learning, so expect those to show up in the feature set.

LAWFTY is based in San Francisco, California and founded in 2013. You can read more at lawfty.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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