L-Soft

L-Soft is an email list management software program. In practice that means sending campaigns and automated emails to a list and measuring what gets opened.

Who is it for? Mostly marketers at companies of every size. Related areas on their profile: Email Marketing and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

L-Soft is based in Bethesda, Maryland and around since 1994. Their site is lsoft.com.

Things worth asking about: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

If you have worked with L-Soft, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.