Kobalt

Kobalt is a music artist management company that offers alternatives to traditional music business models. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Independent Music, Marketing, Music and Music Label. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Kobalt is based in New York, New York and around since 2000. More on kobaltmusic.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Kobalt, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.