Kit

Kit is a virtual employee that helps store owners sell more using digital advertising and marketing. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Marketing and Virtual Assistant. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Kit is based in San Francisco, California and around since 2013. You can read more at kitcrm.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Kit, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.