Katalys

Katalys is a marketing technology company that provides a better way to generate revenue in the performance marketing channel. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Affiliate Marketing, Business Intelligence, Digital Marketing and Embedded Software. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Katalys is based in San Diego, California. You can read more at katalys.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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