Jornaya

Jornaya is a consumer journey insight platform. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Analytics, Big Data, Compliance, Consumer and Marketing. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Jornaya is based in Conshohocken, Pennsylvania and around since 2011. You can read more at jornaya.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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