Instigator

Instigator provides branding, marketing, and advertising services for the life science and pharmaceutical industry. In practice that means designing and building websites and web apps.

The natural audience is companies that need a site that works and ranks. They also list Web Development, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Instigator is based in Greenville, South Carolina and founded in 1996. More on instigator.works.

Our checklist for this category: portfolio, CMS choice, and who maintains it afterwards. Ask for a trial on your own data, not a canned demo.

If you have worked with Instigator, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.