Instart

Instart helps hundreds of leading enterprises around the world deliver a faster, safer and more profitable digital experience. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI), Cloud Computing, Cyber Security and Digital Marketing, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Instart is based in Palo Alto, California. More on instartlogic.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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