Insider Perks

Insider Perks is a marketing automation product. Innovative Marketing for Your Outdoor Hospitality Business. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Advertising, Artificial Intelligence (AI), Business Process Automation (BPA), Digital Marketing and Machine Learning. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Insider Perks is based in Cleveland, Ohio and founded in 2009. Their site is insiderperks.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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