Innovation Within

Innovation Within offers customer development software and teaching tools for startups, corporate ventures and lean launchpad instructors. The job it does: building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. They also list Business Development, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Innovation Within is based in Santa Cruz, California. You can read more at innovationwithin.com.

Our checklist for this category: portfolio relevance, who owns the code, and how they handle changes. Ask for a trial on your own data, not a canned demo.

If you have worked with Innovation Within, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.