Innormax

Innormax develops software for business support. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Business Development, Marketing and Sales, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Innormax is based in San Diego, California. You can read more at innormax.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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