Information Marketing Group

Information Marketing provides state-of-the-art financial and business management software. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Accounting, Information Services and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Information Marketing Group is based in Framingham, Massachusetts. You can read more at imgsoftware.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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