Influential

Influential is an A.I. social data and conversion platform that partners with IBM Watson for influencer marketing and technology. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Content and Marketing. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

Influential is based in Las Vegas, Nevada and around since 2013. Their site is influential.co.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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