InConcert
InConcert is provider of comprehensive, integrated, easy-to-understand, easy-to-use marketing solutions
Overview
InConcert is provider of comprehensive, integrated, easy-to-understand, easy-to-use marketing solutions. The job it does: planning, buying and reporting on paid ads across channels.
The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.
InConcert is based in Gardner, Massachusetts and founded in 2002. You can read more at inconcertweb.com.
Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.
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